Vita Coco wanted to launch their bold new Coconut Juice in the biggest way possible. So we made a splash with the World’s Biggest Coconut: a three-story roadside attraction in the land of the larger than life.
The three-day pop-up featured music, games, surprise appearances, local food trucks, a souvenir stand, and all the Coconut Juice you could drink.
Fans on Vita Coco’s social channels could tune in to the Coconut Cam to watch the spectacle live.
client
Vita Coco
LOCATION
Dallas
SCOPE
Experience Design Graphic Design Livestream Location Scouting Production Scenic Design
