Winning Smiles
at Super Bowl LVI

ABOUT

Invisalign—the official clear aligner of the NFL—wanted to put smiles on the faces of LA’s biggest fans. Across five days at the Super Bowl Experience, fans played for prizes in a custom-built carnival game, recorded one-of-a-kind touchdown dances, and meeted-and-greeted with some of the game’s GOATs—including Jerry Rice, Cam Jordan, Aaron Jones, and more.

client

Invisalign

LOCATION

Los Angeles

SCOPE

Concept/Ideation
Content Design
Experience Design
Giveaways
Graphic Design
Product Styling
Production
Scenic Design
Staffing
Technical Direction