The Wellness Experience


 

about

Vita Coco popped up at The Wellness Experience: a multi-day festival co-founded by Kroger and Jewel, designed to inspire physical, emotional, and mental health. Over two days, an estimated 75,000 festival attendees came through, stopping for a sip at the coconut water sampling booth and hiding from the heat in the recovery lounge.

 

made for

Vita Coco

made in

Cincinnati

highlights

Experience Design
Giveaways
Product Styling
Production
Prop Sourcing
Scenic Design

 
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📸 by Preston Saunders.

 
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