Swimsuit Launch Week

 

ABOUT

The 2021 Sports Illustrated Swimsuit issue launched—IRL—with three groundbreaking covers and a one-of-a-kind experience to match.

The multi-day fan fest featured VIP parties, a top-secret product launch, talks, games, and meet and greets—plus pop-ups from Vita Coco, Captain Morgan, Baileys, TRX, and more.

 

CLIENT

Sports Illustrated

LOCATION

Miami

SCOPE

Concept/Ideation
Experience Design
Graphic Design
Location Scouting
Production
Programming
Registration
Scenic Design
Staffing
Sponsor Activation
Website

 
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Video by Holler.

 
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