Swimsuit: On Location

ABOUT

Marking the official start to the summer season, Sports Illustrated celebrated the release of the 2019 Swimsuit Issue with their first ever fan fest.

A two-day celebration of all things Swimsuit, On Location showcased the 55+ year history of the brand and presented a distinct vision for the future — with panels, signings, photo booths inspired by the year’s destinations, an open casting call, and much, much more.

CLIENT

Sports Illustrated

LOCATION

Miami

SCOPE

Concept/Ideation
Experience Design
Graphic Design
Location Scouting
Production
Programming
Scenic Design
Staffing
Stage Design
Sponsor Activation
Ticketing
Website